Formation en marketing digital en ligne (darija)



SOMMAIRE



INTRODUCTION :

- Digital marketing : history, definition.
- The power of digital marketing.
- Psychology : E-marketer & Customers Mindsets.
- Digital marketing in morocco : Facts & statistics.
- Digital marketing processing : TCEO model.

CHAPTER 1 : THINKING

- Digital marketing strategy.
Introduction.
Understanding marketing strategy.
The building blocks of marketing strategy.
Crafting a digital marketing strategy.
- Market research.
Introduction.
Importance of market research.
Key concepts in market research.
Online research methodologies.
- Content strategy.
Introduction.
Defining content marketing.
Strategic building blocks.
Content creation.
Content channel distribution.

CHAPTER 2 : CREATING

- UX design.
Introduction.
Understanding UX design.
Core principles of UX design.
Mobile UX.
UX design : Step by Step.
- Digital writing.
Introduction.
Writing for your audience.
Types of web copy.
HTML for formatting.
Copywriting formulas.

CHAPTER 3 : ENGAGING

- Customer relationship management (CRM).
Introduction.
CRM model.
Understanding customers Lifecycle.
CRM and Data.
The benefit of CRM
Social CRM
Implementing CRM : Step by Step
- Search engine optimization (SEO).
Definition.
How does SEO work ?
On-page SEO.
Off-page SEO.
Conclusion.
- Search engine marketing (SEM)
Definition.
How does SEM works ?
Ad Copy.
Targeting options.
The bidding philosophy.
Optimization.
- Online advertising.
Introduction.
Online advertising objectives.
Types of adverts.
Payment models.
Getting your ads online.
Targeting and optimizing.
Online advertising : Step by step.
- Affiliate marketing.
Introduction.
How does Affiliate marketing works ?
Tracking.
How do affiliates promote merchants ?
Affiliate networks.
- Video marketing.
Introduction.
Video content strategy.
Video production : Step by Step.
Video promotion.
- Mobile Marketing.
Introduction.
Mobile & personal communication.
Mobile messaging channels.
Things to remember.
Mobile commerce (mCommerce).
Augmented reality.
Mobile analytics.
- Social Media Marketing (SMM).
Introduction.
The benefits of social media.
Social media Marketing options.
Social Media Marketing Strategy.
Bookmarking & aggregating.
- Email Marketing.
Introduction.
Email marketing strategy & planning.
Email marketing : Step by Step.
Email regulations.
Choosing the right ESP.

CHAPTER 4 : SCALING

- Data analytics.
Introduction.
Working with data.
Setting objectives, goals, KPIs
Tracking and collecting data.
Data analysis.
- conversion optimization.
Introduction.
What can you test ?
Designing test.
Sales funnels.
FOMO Model.
Conversion optimization : Step by Step.
- growth hacking.
Introduction.
A product people actually want.
Target.
Acquisition.
Activation.
Retention.
Referrals.
Improve your product continuously.




Comment accéder à la formation ?

Pour accéder à la formation en ligne, vous devez d'abord payer le montant de 500 dh par virement bancaire, puis nous envoyer le reçu accompagné de votre nom complet et l'adresse électronique (email), par voie email :

marketingdigitaltuto@gmail.com


Banque : banque populaire.
RIB : 127210211114205967000279
Nom : YASSINE AAKAM


On va vous envoyer le lien de la formation par voie email, après avoir confirmée votre virement.



Qui suis-je ?

Je suis YASSINE AAKAM, 8 d'expérience dans le domaine du marketing digital et le E-business, chef d'agence digitale, ainsi que CEO d'une société multinational.
Avez vous une question ?


Yassine